ICA 318 Publicity and Publication : Second Semester of 2011 :  by A.Thantranont
Date/2012 Lecture Lab
  Home page Project 1
13 Jan Below the line 1 Introducion 1
20 Jan Below the line 2 Assignment 1.1 Report
27 Jan Below the line 3 Assignment 1.2 Report
3 Feb Below the line 4 Assignment 1.3 Report
10 Feb Below the line 5 Assignment 1.4 Report
17 Feb Assignment 1.4 Report
Mid-Term 21 Feb - 28 Feb
Semester break 29 Feb - 11 March
    Project 2
16 Mar Above the line 1 introduction 2
23 Mar

Above the line 2

Assignment 2.1 Report
30 Mar Above the line 3 Assignment 2.2 Report
Chaki Memorial on the 6 Apr and Sonkran 13-15 April
20 Apr Above the line 4 Assignment 2.3 Report
27 Apr Above the line 5 Assignment 2.4 Report
4 May Assignment 2.5 Report
7 -14 May Final Exam week
Useful Link
Power of Identity
Case Soda
Bacardi
http://www.kosanathai.com/
44 Creative Advertising Ideas
mcdonalds
Lecture room
Sect 5431&5432
Room K115
Time 8.40-9.50

Sect 5431
Room K941
Time 10-11.10

 

[Start on time Door will be lock after 15 mins... no food & drink.... BB, chatting allowed]

Class Forum
All Student need to register as for home work posting at this below link :

http://wholeinone.co.th/forum/index.php?board=2.0

 

Project 2
Jan 20 - Feb 17

Project 2 Brief

We are going to create snacks food brand

We are going to be own the snack food business. What can we start from nothing to the opening selling and advertise your business by using ATL tools.

Assignment will be every week below :

  • Assign. 2.1
  • Assign. 2.2
  • Assign. 2.3
  • Assign. 2.4
  • Assign. 2.5

Mar 23 : Magazine Advertising Full page
PRESENT & SEND PRINTED REPORT (6Pt.)

  1. Concept and layout 3 options
  2. Head line, copy , point of contact and complete layout
  3. 1 options out of 3 will be ad campaign at least 3 series

    In the report have to contain all the process above... and remark who doing what in the assignment

Evaluation base on creativities and complete of work

MAR 30 : Out Door Advertising
PRESENT & SEND PRINTED REPORT (6Pt.)

  1. Bill board 1 options
  2. Bus station 1 options
  3. BTS 1 options
  4. 2 more media.... 1 options each
  5. total of 5 Design layout with complete headline and copy

    In the report have to contain all the process above... and remark who doing what in the assignment

    Evaluation base on creativities and complete of work

APR 20 : Radio
PRESENT & SEND PRINTED REPORT (6Pt.)

  1. Radio Script
  2. Radio Production in audio

    In the report have to contain all the process above... and remark who doing what in the assignment

Evaluation base on creativities and complete of work


 

APR 27 : TVC story board
PRESENT & SEND PRINTED REPORT (6Pt.)

  1. Concept, story line,
  2. Casting
  3. Location
  4. Complete story board

    In the report have to contain all the process above... and remark who doing what in the assignment

Evaluation base on creativities and complete of work

MAY 4 : TVC production
PRESENT & SEND PRINTED REPORT (6Pt.)

  1. Complete TVC production
  2. Record and editing

    In the report have to contain all the process above... and remark who doing what in the assignment

Evaluation base on creativities and complete of work


  Any concern can contact me by e-mail : Nont@wholeinone.co.th
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