Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.

The most common form of direct marketing is direct mail,sometimes called junk mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list.

Direct mail includes advertising circulars, catalogs, free trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail or to homes and businesses, or delivered to consumers' mailboxes by delivery services other than the Post Office. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.

Post Card

Direct Mail with : letter with customer name, product sample, puppy care booklet,coupon discount

Direct mail of product information

Direct Mail with special di-cut