P.O.P. (Point of purchase)
Definition: Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.

interesting link:

http://www.meridiandisplay.com/PredesignedDisplays.aspx?CategoryID=24

http://www.tobii.com/market_research_usability/research_fields/retail_shopping.aspx

http://www.imagineps.com/case_pop5.asp

Continuing support of the year long “You know you love it” campaign, Kraft is now taking its mac & cheese promotion out of home. The brand continued to play with the image of the smiling noodle visual, this time placing larger than life noodle sculptures in marquee locations including Wrigley Field and Navy Pier in Chicago, and Fisherman’s Warf in San Francisco. Weighing in at over 2 tons, the giant noodles are attracting quite a bit of attention, and will be popping up at other locations throughout the summer to create some buzz and allow consumers to interact with the brand.