Film production occurs in five stages
1.Development
The script is written and drafted into a workable blueprint for a film. Story board
2.Pre-production
Preparations are made for the shoot, in which cast and crew are hired, locations are selected, and sets are built.
3.Production
The raw elements for the finished film are recorded. Footage
4.
Post-Production
The film is edited; production sound (dialogue) is concurrently (but separately) edited, music tracks (and songs) are composed, performed and recorded, if a film is sought to have a score; sound effects are designed and recorded; and any other computer-graphic 'visual' effects are digitally added, all sound elements are mixed into "stems" then the stems are mixed then married to picture and the film is fully completed ("locked").
5.Sales and distribution
The film is screened for potential buyers (distributors), is picked up by a distributor and reaches its cinema and/or home media audience.
1 Format your television commercial script in two columns. The left column will be labeled in all caps and underlined as "Video," and the right column, formatted the same way, will be labeled "Audio." What you see in the commercial is written in the "Video" column in all caps. What you hear is written under the "Audio" column in upper/lower case. Separate each shot in the script with a blank line between them. You can use just about any commercial scriptwriting software to format a television commercial script easily, or even Microsoft Word.
2 Focus the content of your commercial on the product you're trying to sell. The finished script, which will be about one page long, will result in a commercial that lasts about 30 seconds. You have a very short time to sell the product. Every image and sound you write should be aimed at doing this.
3 Think in terms of short film. Commercials are just that. A television commercial should have a beginning, a middle and an end. It should tell a short story about the product you're writing about or show how the public uses the product in question. Always keep your target audience in mind, and gear everything in your television commercial script for them.
4 Describe everything in the script actively. Use strong verbs, and keep the adjectives light. You're not writing a novel. The end result of the script is a television commercial the public will view. Visual writing is the key to a successful commercial. Write so a director "sees" the product the way you want the public to see it.
Filmmaking (often referred to in an academic context as film production) is the process of making a film, from an initial story idea or commission, through scriptwriting, shooting, editing, directing and distribution to an audience. Filmmaking takes place all over the world in a huge range of economic, social, and political contexts, and using a variety of technologies and technique
Tools
Film editing
is part of the process of filmmaking. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is an art of storytelling. Film editing is the only art that is unique to cinema, separating film-making from other art forms that preceded it (such as photography, theater, dance, writing, and directing), although there are close parallels to the editing process in other art forms like poetry or novel writing. Film editing is often referred to as the "invisible art"[citation needed] because when it is well-practiced, the viewer can become so engaged that he or she is not even aware of the editor's work.
Rough Cut The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots). The purpose of the rough cut is to select and order the best shots.
Fine cut The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless story. Trimming, the process of shortening scenes by a few seconds, or even frames, is done during this phase.
After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made. Next, the editor creates a negative cut list (using edge code) or an edit decision list (using timecode) either manually or automatically. These edit lists identify the source and the picture frame of each shot in the fine cut.
Once the picture is locked, the film is passed into the hands of the postproduction supervising sound editor of the sound department to build up the sound track. The voice recordings are synchronised and the final sound mix is created by the re-recording mixer. The sound mix combines dialogue, sound effects, atmos, ADR, walla, foleys and music.
The sound track and picture are combined together, resulting in a low quality answer print of the film. There are now two possible workflows to create the high quality release print depending on the recording medium:
Video editing software
Adobe Premiere 9 (Windows)
Premiere Elements (Windows)
Premiere Pro (Windows, Mac OS X)
Encore (Windows, Mac OS X)
After Effects (Windows, Mac OS X)
Adobe Premiere Express (Adobe Flash Player)
iMovie
etc.
